Sunday, November 8, 2009

Beware the seemingly simple allure of gift cards ..!

So you don't want to give cash money as a gift this holiday season, but you don't know what to buy your recipients. So you're thinking of doing what millions of other gift-givers do every holiday season: You buy gift cards.

You may want to re-think that. Read this news from the Consumer Federation of America.

"Consumers clearly like the convenience and flexibility of general purpose gift cards but also are largely unaware of their costs and risks," noted CFA Executive Director Stephen Brobeck.

If you think giving cash money as a gift is lousy, then the lousier gift is plastic money that buys you less than you paid for it. Woohoo, what a deal!

I know, I know - we're biased here at But really, com'on - you can't go wrong with money as a gift.

Think about the last time you received money as a gift. Uh huh. Yep.

You liked it.

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